JMT has fans that send them pictures of themselves with tattoos of JMT’s logo or lyrics – they’re literally wearing the music as a permanent badge of honor. outlets, so when they discover you they wear it like a badge of honor. Fans of independent music are typically a different breed of music fan, because they generally have to work to discover you and they’re actively seeking out music rather than waiting for it to be spoon-fed to them through traditional radio, TV, etc. It seems like human nature to root for the underdog. For a long time now, we’ve chosen to measure their success in the fans’ passion for the music rather than Billboard chart positions. We’re always looking for new ways to interact with the fans, because the fans’ reactions to what JMT is doing musically are a better barometer of their success than SoundScan numbers. Our business is a customer service business we care about how the fans feel about the music. Those networks have created unprecedented access for fans to artists and vice versa. The rise of the social networks has been a great asset for JMT as well. With the improvements in digital distribution, the hope is that file sharers will become supporters. They may have lost a sale, but they have gained new throngs of fans by playing live in places that their music may have never reached without the Internet. Those file-sharing networks are definitely part of the reason why JMT can play a show in front of 2,000 kids in Bogota, Colombia or to a similarly-sized crowd in Bucharest, Romania.
Yeah, they’ve lost sales to illegal file sharing just like everyone else, but the efficiency of those file sharing networks has allowed their music to spread across the world in a way that the physical distribution network never achieved. I’m sure you’ve heard a lot of artists talk about the blessing and curse that is file sharing. Over the years, with the rise of file-sharing and social networks, has JMT’s level of involvement with their fans changed at all? In what ways has their involvement in JMT’s career – their “vested interest” in their art - evolved as well?Ībsolutely. In this interview, Yan talks about the emergence of a middle class of artists, what it’s like being in a niche based music business, and how JMT is taking control of their music.
After they start fighting each other, they will become easy targets.Recently, I spoke with Yan, who is the manager the hip-hop group Jedi Mind Tricks and now partner in Enemy Soil, a full-service music company, with JMT front man Vinnie Paz. It is best to use this skill if there is a group of enemies in the area, and you want to make eliminating them easier. A panicked opponent on whom you used this skill may stop attacking heroes and turn against their allies. Panic can cause opponents to fight each other. This state does not last very long, but you should have enough time to, for example, change your position or attack a confused opponent without the risk that he will immediately respond to your attack. Influence can be useful or even required to complete some of the puzzles in the game.ĭistraction prevents the enemy from attacking and this option can be useful if you want to give yourself more freedom during the fights. After using Influence, you can start using the enemy's weapon or, for example, direct the captured character to a lever or switch. Influence is the most important mind trick because it enables you to take direct control over a given character (example in the screenshot).