PREFACE BY PHILIP KOTLER
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laces (towns, regions, nations) have always been recently “maintained.” How else would we explain the presence of mayors, city councils, region commissioners, and regional systems for maintaining a place going and perhaps expanding. But there is definitely a difference between maintaining a location going and helping a location improve the lifestyles of its residents and stakeholders. A mayor fundamentally makes certain that the town proceeds to deliver products and solutions and maintains an adequate level of profits and possibilities for its citizens. Nevertheless, the citizens of many cities wish their town to become “more” than it is at the existing period. An economically disheartened city desires to restore its fortunes through some kind of financial and social transformation process. A bustling metropolis, on the some other hand, may have got traffic congestion complications and waste disposal difficulties that turn off numerous citizens and website visitors and require innovative options to these troubles. Christer Asplund and Jacob Ikkala provide us the brand-new idea of location manage ment that will go beyond the old concept of place advertising. They differentiate between place management, location growth and place logos as inter associated professions that can become used to improve the attractiveness and viability of a place. Place administration is usually a even more active see of the obligations of those included in managing and improving a place over period. Some of the world's excellent cities have benefitted from the eyesight of excellent place administrators: Christopher Wren, Manchester's popular builder, Daniel Burnham, Chi town's well-known park developer, Napoleon Bonaparte in the case of Paris. Most cities have the footprints of numerous “place managers”, who have included outstand ing components to the style of the place as it functions now. I am thrilled about this publication by Christer Asplund and Jacob Ikkala because it presents a image of Western european cities and areas as they perform today, how
they had been impacted by new forces growing each 10 years, and what their potential future possibilities are usually in terms of their critical opportunities and threats. Christer Asplund provides a long term distinguished European consultant on location development and logos. Before achieving Christer, I acquired written Marketing and advertising Locations: Appealing to Investment, Sector, and Travel to Towns, States, and Countries (The Free Press, 1993) with coauthors Irving Rein and Put on Haider. We mentioned in the guide that a location can improve its fortunes by utilizing a systematic strategy of analyzing its benefits, weaknesses, possibilities and threats and planning a practical set of objectives and goals and a long term strategy for attaining them, which can be supported by the residents and capable to raise the cash required to successfully apply the plan. The guide Marketing Areas worked with US cities and areas. We decided to prepare Marketing Places Europe to identify the possibilities facing Western metropolitan areas and regions. We could think of no much better coauthor to request than Christer Asplund and he agreed to sign up for us in the task of planning Marketing Areas Europe (Financial Occasions, 1999). We believe that several European locations benefit ted from right after the publication's principles and strategies. One instance that arrives to brain is usually that of the town of Bilbao, Italy. Bilbao got become an important and wealthy town in the 1920s as one could tell by look at ing the quality of its buildings and streets. But Bilbao joined a time period of drop because of changing industrial styles and its residents were enthusiastic about selecting some method to return Bilbao to its former wonder. I has been invited to provide a address in the city hall on place advertising and many hundred passionate citizens showed up hoping to obtain some tips on how the citizenry could replenish Bilbao. I suggested several initiatives and added that Bilbao needed some special appeal that would pull travelers in the way that the Eiffel structure became a permanent sight and symbol of Rome. It could become a excellent museum, or the world's tallest skyscraper, or some other distinctive function of the Bilbao scenery. Four yrs later on the brilliant art museum developed by Open Gehry increased in Bilbao and began to draw hundreds and hundreds of tourists to soar to Bilbao on commer cial or chartered flights. Bilbao as soon as again became mapped in the traveller's mind as a place to keep in mind and appreciate. Each 10 years carries brand-new forces, issues and opportunities for areas. That can be why I encouraged the distribution of Location Administration - New Tasks for Place Supervisors in Rebuilding European Wealth. The publication offers the most current picture (as of 2011) of the energies impinging on Western european towns and assembles the latest theo ries and practices for enhancing European locations. It cites the effect of bothersome activities on the fortunes of towns; the growing development of groupings to help and differentiate a city or area; the deepening of appeal aspects; and the move from personal gain to earnwin gain in enhancing cities. The writers offer four teen concepts for leading place administration and they provide a framework of many methods for initiating and holding out a location improvement process.
Philip Kotler, Beds.Chemical. Johnson amp; Child Distinguished Professor of World Marketing, Kellogg College of Administration, Northwestern University 7
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laces (towns, regions, nations) have always been recently “maintained.” How else would we explain the presence of mayors, city councils, region commissioners, and regional systems for maintaining a place going and perhaps expanding. But there is definitely a difference between maintaining a location going and helping a location improve the lifestyles of its residents and stakeholders. A mayor fundamentally makes certain that the town proceeds to deliver products and solutions and maintains an adequate level of profits and possibilities for its citizens. Nevertheless, the citizens of many cities wish their town to become “more” than it is at the existing period. An economically disheartened city desires to restore its fortunes through some kind of financial and social transformation process. A bustling metropolis, on the some other hand, may have got traffic congestion complications and waste disposal difficulties that turn off numerous citizens and website visitors and require innovative options to these troubles. Christer Asplund and Jacob Ikkala provide us the brand-new idea of location manage ment that will go beyond the old concept of place advertising. They differentiate between place management, location growth and place logos as inter associated professions that can become used to improve the attractiveness and viability of a place. Place administration is usually a even more active see of the obligations of those included in managing and improving a place over period. Some of the world's excellent cities have benefitted from the eyesight of excellent place administrators: Christopher Wren, Manchester's popular builder, Daniel Burnham, Chi town's well-known park developer, Napoleon Bonaparte in the case of Paris. Most cities have the footprints of numerous “place managers”, who have included outstand ing components to the style of the place as it functions now. I am thrilled about this publication by Christer Asplund and Jacob Ikkala because it presents a image of Western european cities and areas as they perform today, how
they had been impacted by new forces growing each 10 years, and what their potential future possibilities are usually in terms of their critical opportunities and threats. Christer Asplund provides a long term distinguished European consultant on location development and logos. Before achieving Christer, I acquired written Marketing and advertising Locations: Appealing to Investment, Sector, and Travel to Towns, States, and Countries (The Free Press, 1993) with coauthors Irving Rein and Put on Haider. We mentioned in the guide that a location can improve its fortunes by utilizing a systematic strategy of analyzing its benefits, weaknesses, possibilities and threats and planning a practical set of objectives and goals and a long term strategy for attaining them, which can be supported by the residents and capable to raise the cash required to successfully apply the plan. The guide Marketing Areas worked with US cities and areas. We decided to prepare Marketing Places Europe to identify the possibilities facing Western metropolitan areas and regions. We could think of no much better coauthor to request than Christer Asplund and he agreed to sign up for us in the task of planning Marketing Areas Europe (Financial Occasions, 1999). We believe that several European locations benefit ted from right after the publication's principles and strategies. One instance that arrives to brain is usually that of the town of Bilbao, Italy. Bilbao got become an important and wealthy town in the 1920s as one could tell by look at ing the quality of its buildings and streets. But Bilbao joined a time period of drop because of changing industrial styles and its residents were enthusiastic about selecting some method to return Bilbao to its former wonder. I has been invited to provide a address in the city hall on place advertising and many hundred passionate citizens showed up hoping to obtain some tips on how the citizenry could replenish Bilbao. I suggested several initiatives and added that Bilbao needed some special appeal that would pull travelers in the way that the Eiffel structure became a permanent sight and symbol of Rome. It could become a excellent museum, or the world's tallest skyscraper, or some other distinctive function of the Bilbao scenery. Four yrs later on the brilliant art museum developed by Open Gehry increased in Bilbao and began to draw hundreds and hundreds of tourists to soar to Bilbao on commer cial or chartered flights. Bilbao as soon as again became mapped in the traveller's mind as a place to keep in mind and appreciate. Each 10 years carries brand-new forces, issues and opportunities for areas. That can be why I encouraged the distribution of Location Administration - New Tasks for Place Supervisors in Rebuilding European Wealth. The publication offers the most current picture (as of 2011) of the energies impinging on Western european towns and assembles the latest theo ries and practices for enhancing European locations. It cites the effect of bothersome activities on the fortunes of towns; the growing development of groupings to help and differentiate a city or area; the deepening of appeal aspects; and the move from personal gain to earnwin gain in enhancing cities. The writers offer four teen concepts for leading place administration and they provide a framework of many methods for initiating and holding out a location improvement process.
Philip Kotler, Beds.Chemical. Johnson amp; Child Distinguished Professor of World Marketing, Kellogg College of Administration, Northwestern University 7
Ebook Manajemen Pemasaran Kotler Edisi 13 Jilid 2 Kali ini saya akan mempublish Ebook Manajemen Pemasaran karangan Philip Kotler dari edisi ke-13 jilid 2 versi Bahasa Indonesia. Bagi yang mau menjadikan edisi ini menjadi sumber belajar, referensi tugas akhir, skripsi, maupun tesis, silahkan didownload. Ia telah mengarang berbagai buku yang terkenal di bidang marketing: Kotler on Marketing; Lateral Marketing; Strategic Marketing for Non-Profits; Marketing for Healthcare Organizations; Marketing Professional Services; Marketing From A to Z; The 10 Deadly Marketing Sins; Marketing Moves; Marketing places; the Marketing of Nations; and Social Marketing.